Current

Senior Growth Manager (L7)—Consumer, Community & Partnerships | Handshake

• Led a national partnership with Google Gemini, conceptualizing and executing a 30-market university tour that reached over 35k students and showcased the brand’s AI capabilities, overseeing a $1M+ budget and managing strategy, logistics, and cross-functional coordination from kickoff through wrap

• Developed and executed a community events marketing strategy aligned with acquisition and expansion goals

• Used data and AI insights to optimize attendee engagement and personalize content delivery

• Partnered cross-functionally with marketing, sales, and product teams to integrate community activations into broader brand campaigns

• Measured and analyzed KPIs to refine frameworks and inform future playbooks

Previous roles

Head of Member Events | Soho House, Inc.

• Implemented scalable event systems and performance measurement tools to ensure consistent member experience across 17 countries

• Built Soho House membership community, clubs and committees resulting in record setting member acquisition and retention rates

• Designed and led global member engagement strategies through 1,500+ annual events, aligning cultural programming with brand and business objectives

• Managed teams ranging from 4-14 people across different departments touching member experience

• Oversaw an average $2.4 million yearly operating budget

Senior Community Director | Yelp, Inc.

• Ground floor contributor to the Yelp Elite Squad influencer playbook that was deployed in all 50 US states plus international markets that is still in use today

• Built the user generated content roadmap that was installed in every major US and international market that helped the company reach over $1 billion of revenue annually, paving the way for Yelp’s IPO

• Developed and executed community event frameworks that strengthened brand loyalty and supported revenue growth

• Built and scaled a nationwide customer advocacy and influencer program (Yelp Elite Squad) that increased engagement and retention 110% YoY

• Was the first Senior Community Manager, first Community Director, and first Senior Community Director in the company’s history

• Education and client success management where I worked with a large community of entrepreneurs ensuring they achieved financial growth using Yelp's suite of advertising tools

• Acted as editor of the Weekly Yelp newsletter, generating exclusive content for over 20 million subscribers

• Key stakeholder of Yelp’s affiliate community management program to expand into 25 additional tertiary markets, helping to further fuel brand growth

• Collaborated across marketing, communications, and product teams to integrate community storytelling into broader brand initiatives